What to Look For When Buying Platinum Couple Rings September 18, 2020 – Posted in: Blog

During the past years, people preferred investing in gold or diamond when they bought their jewellery pieces.  Whether for a ring or a heavy necklace, gold and diamond were the most preferred choices.  Because of it being an attractive yellow metal, gold is trendy for everybody and is passed down generations after generations.

Today, while diamond and gold’s importance remains intact, people started to go for other precious metal jewellery like platinum.  This metal is deemed as one of the toughest and most reliable there is.  It is so expensive that only the rich and elites can afford it.


The natural state of this precious metal has a natural white luster, making it look like it’s white gold.  But there’s a robust comparative feature between platinum and white gold. White gold contains a yellow undertone and is usually coated with rhodium. As time passes, the whiteness begins to chip off, which means, white gold needs replating after some years.  Platinum doesn’t go through this. Its shine and luster don’t fade away, and its shine stays a lot longer.  Whether you have a new piece of platinum jewellery or an old one, both will remain shiny.


But pure gold is incredibly soft and does not hold its shape for long. Thus, other metals like nickel or copper are mixed to maintain its shape.  Platinum, on the other hand, being a tough metal, requires no mixing with other metals.  Some people have allergic reactions when they wear certain metals. Platinum is proven hypoallergenic, making them the best option for people with skin issues.


Certain types of jewellery like bangles and rings are prone to wear and tear as against a pair of earrings.  In contrast, platinum can withstand all these elements because of its durability.  This thick metal has unmatched strength, so you don’t have to worry about wearing them every day.  For instance, a classic platinum couple ring will still look new years after it was initially crafted.  Platinum never wears out with time.

If you wish to buy Platinum couple rings, here are some helpful tips to help you with your buying choices.


Waiting in a long queue for the jewelers to show you your favorite piece of gold from the collection is a long gone thing.  Online shopping is what is trending in the market nowadays. In today’s world of digitalization where everything is delivered at your doorstep, you definitely do not want to step out in the sun, into the traffic or get stuck in the rush, especially at the jewelry stores during festivities. 

If you wish to buy a ring without going anywhere, then do online shopping.  All you have to do is search online and various online portals will appear in the results that offer rings.  Now, buying a ring is possible with just a click.  You can choose the ring of desired gemstone and design.  You don’t need to compromise with your choices.  Now, buying the ring of your choice won’t be a rock-breaking task.


As far as buying your festive jewellery gifts are concerned, it is also important to note just how important reviews are.  Whether it is positive or negative feedback, it is always crucial to look at reviews from a wide variety of websites before you commit to buying.  You can have the chance to enjoy a host of companies and review sites that will provide;

  • Fair and ethical reviews on the best jewellery sites and products.
  • Flag any companies which may not be recommended and offer user experiences to assist you.
  • A genuine idea of who to approach and who to steer well clear of.


Price is a vital factor that you need to consider whenever you are buying jewellery, but you also need to pay close attention to your taste when buying.  People are different and also like different products.  To be content with the purchase, you need to buy jewellery pieces which you love. Pay close attention also to allergies when buying. 

You need to consider these tips when buying jewellery for your loved ones or yourself.  Also, ensure you take the best care of the units you buy by cleaning it properly and not wearing it in places where it may be destroyed.

Also Read: How Much Gold Can You Keep At Home As Per Income Tax Rules?


Platinum making charges are normally higher than that of gold.  Platinum, being a hard metal, requires a high melting point for detailed carving and milling. This can only be done with expensive manufacturing facilities and skilled craftsmen. Therefore, the higher the price of the platinum jewellery you buy, the higher the making charges.


Remember if you are going to wear this band every day, so the goal is to choose something that seamlessly becomes a part of your life.  If you play sports or an instrument, a slimmer ring with rounded edges may make the most sense.  If you work with your hands, you may want to search for a simple, solid metal ring and avoid gemstones that can come loose or carvings, which can trap dirt.  If you’re super active, go for platinum, which is extra durable.

It is perfect for everyday jewellery and will not wear out. The intricate details of a platinum ring will be as clear today as they were when the ring was first composed.


You may love the idea of a braided rose gold couple ring or a diamond eternity band, but once you get to the store, try some rings that aren’t on your inspiration board. Chat with the jeweller, then let them make suggestions based on what you like and don’t rule anything out. 


Just like with wedding dresses, you may end up loving something you never thought you would.  Wear it around the store for a few minutes and while you have it on, try adding some customizations to the ring such as engraving, adding names, initials, phrases etc..,


Today’s consumers, who are busy and tech-savvy, expect online retailers to offer convenient and personalised delivery options.

The ability to deliver products based on the customer’s choice is what defines business success for any jewellery store.  It is also important to note that not many shoppers would like to pay a high price for delivery. 

Based on consumer’s research on online retailers, 83% of consumers say they preferred delivery options to be displayed clearly on the product page itself.  And customers want it to be extremely convenient as well – 86% of shoppers want fast delivery while 83%  want to know the guaranteed delivery date – not just that  – 80% say that they expect a dedicated time slot to be available to choose from a wide range of time slots. 

 This indicates that understanding delivery and the management of delivery is a defining pillar of customer experience. 


Shop anytime, anywhere, and for any size as online services extend a lot of services.  You can even choose to deliver a gift at Hyderabad sitting at Lucknow, even on a specified date and time with your own customized options.

Also Read: Tips For Buying Vintage Jewellery


Don’t just consider how many days you have to return the ring if you don’t like it, but also consider the procedure for returns.  Make sure you feel that they are fair and that you will not be liable for any loss should you need to return the ring.  Some merchants may require you to arrange your own shipping, but if they have a local drop-off point, it makes returns much easier.


Photo Credits: Union Street Jewelers


Most jewellers offer the choice to buy new gold jewellery in exchange for old jewellery. While designs and trends change with time, the value of gold stays the same.  So, discuss this option while making your gold purchase. This will also benefit those who get bored with their jewellery after a period of time.


Photo Credits: Pinterest


Packaging has definitely become a huge selling point.  Not only does the best packaging serve the most protection, but it serves as a reflection of your company’s image.

It is also added as an element of customization, a well thought out piece of jewelry is stunning on its own. But presentation and packaging is everything.  A lot of people overlook the importance of packaging when buying jewelry. Whether you buy a piece of jewelry as a gift, or to treat yourself adequate packaging is very important.  Consider that jewelry is very valuable. It is not entirely unreasonable to expect a higher level of packaging quality. After all, you don’t buy rings every day..

A nice box is something people keep for a long time.  Sometimes even longer than the piece of jewelry itself.


Always check for certification.  The price you pay is directly related to its purity. The purity and type of metal are defined by a hallmark.  Platinum hallmarks are displayed differently in different countries. Platinum jewellery in India is stamped with a Pt950 mark, which denotes 95% purity.


A bill that includes important details of a transaction offers transparency to the deal as well as assurance to the investor.  It also makes it easier for customers to approach the right authorities in case of any claim or discrepancy.  So, after making your purchase, ask for a retail invoice or a valid cash memo.  The invoice will clearly mention the actual price of gold on the day of purchase, making charges, hallmarking information etc.

AuGrav (Au-Gold, Grav-To Etch, to Engrave) Strongly believes that any Jewel should be a natural extension of yourself.  It could be as simple as your Names, to your Fingerprints, your Voice Waves, or anything that describes your Persona.  To create a piece that will be worn by only 1 out of 7 billion people on earth, Get In Touch with us.  Our Jewelry experts have all ears to listen to your story and suggest creating a masterpiece.

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