Why To Gift On Valentines Day?

Valentine’s Day is just around the corner.  And whether you are a fan of the holiday or not, you probably thought about what romantic thing you should do or buy for your significant other. One of the biggest days of the year is Valentine's Day, naturally because it is the lover's holiday.  This day is celebrated on February 14th and it is traditional for lovers to exchange gifts.  It is almost a dedicated day for… Continue reading

Mr. Valluvar, who was Tweeting Wits, 1000s Of Years ago!

Thiruvalluvar, also popularly known as Valluvar, was a Tamil poet.  Unlike other poets, he is a poet of all times.  He belongs to the 3rd Sangam period in the history of Tamil literature, somewhere between Third Century and Second Century AD.  But there are scholars who put him in the 7th or 8th Century AD.  THE SOCIAL HISTORY OF THIRUVALLUVAR Talking about his personal life, a lot of stories were written, but they do not… Continue reading

Steal The Shine Of The Day With The Zentangle Birthday Coins

It comes once every year, one day of your life which you think is yours. Your birthday, that day of the year when you were born and started this beautiful journey of life. Everyone around you tries to make you feel special on this day, they wish you in different ways and get you exciting gifts. You pay back the gesture by giving your close ones a party or a treat.  But have you ever… Continue reading

The Timeless Classic Pops Of Colors At AuGrav in 2020

It’s no secret that we’re massive fans of shopping for sparkling jewels.  From custom-designed engagement rings to vintage, you can find just about anything your heart desires on at AuGrav. There are plenty of jewelry trends to jump on. Whether you’re feeling experimental and leaning toward something bold or you like keeping it classic with delicate gold pieces, we’ve rounded up the best styles that you can shop right now to switch up your accessory… Continue reading

Go Out This Year With Bright Gold As Your Theme Color For Christmas

Everyone loves to have a Christmas tree, especially where children are involved.  At this point in the month of December, decorating a tree is something the whole family can get involved with.  It also adds a certain sense of contentment to the home and we finally feel like the festive season has started.  However, have you ever thought about where this world tradition comes from? Or indeed, who was first to bring this decoration into… Continue reading

Surprising History Of The Wedding Rings

Wedding ring is an emotionally loaded purchase. For most of us, it’s more than just jewellery: it’s a symbol of eternal romance, as well as the lifelong commitment we’re planning to make.  It’s recognisable in just about every culture and has represented the circle of life for centuries.  But what’s less known is that this humble accessory has fantastical origins. Have you ever wondered: Why a ring? Where did today's wedding ring traditions come from,… Continue reading

Science Behind Wearing Indian Jewellery

Jewelry helps in enhancing one’s beauty.  It also symbolizes wealth, power, and status. For some, jewelry is a form of art for self and creative expression.  Then, there are some people who use jewelry as part of their tradition and culture. jewelry plays a symbolic role.  They carry ethnic and spiritual meanings, especially during weddings.  The pieces of jewellery worn by the bride signifies that she is to become a part of her husband’s extended… Continue reading

Compliment Your Look And Steal The Focus With The Stylish Studs For Men

Earrings are as common for men as for women.  You can rest assured that they will allow you to make a strong fashion statement and finish off the look.  However, it is important to choose a piece of jewelry that reflects your personal style and taste best. Thinking of getting some trendy ear jewelry for yourself?  We would say, pick an earring that best compliments your face. AuGrav explores the different types of earrings for… Continue reading

Go In Full Bloom With The Floral Based Jewellery

A gift of flowers is a gesture of love and romance. When we think of Valentine‘s Day we instantly associate it with roses, the symbol of love.  So to design an engagement ring that includes floral designs is a perfect way to create a ring with romanticism in mind.  For centuries flowers have been used as a symbol of love in art and design, you only need to look at the art periods of Art… Continue reading

Crave Your Memories For A Priceless Gesture With The Photo Engraved Coins

Gifting is an important cultural practice during wedding celebrations across India.  Giving a token amount is considered auspicious, and the amount may vary from a few hundred to thousands.  It is a known fact that weddings in India have always been an expensive affair.  As a result, the family’s income-bearer had to arrange for all wedding-related expenses including food, jewellery, decoration, and gifts.  Therefore, the relatives and friends of the family used to share the… Continue reading

Add A Sparkle To With The Mesmerizing Pink Diamond

Pink diamonds are so captivating that it has to be some trick of magic that stones like these can exist out in nature.  With their striking colour, pink diamonds are a symbol of luxury, romance, and elegance.  As a piece in a diamond collection, these loose diamonds garner such a high value that they have the potential to overshadow any other diamonds a collector may own. Pink diamonds may go for 20 times more than… Continue reading

Post Corona Wedding Ring Trends

Covid-19 outbreak and the imperative lockdown has not only radically transformed wedding trends in the country, but have also hit the entire sector, including planners, caterers, jewellers, hospitality, catering, florists, disc jockeys, and transporters. Some couples have postponed or cancelled their weddings until the situation improves, while others have decided to move ahead with limited guests and celebrations.  They have either swapped the traditional customs with online ceremonies or have chosen simple marriage in the… Continue reading

Trendy Ways To Pair Indian Jewellery With Western Outfits

As an Indian woman, we all love traditional jewellery and perfectly match it to our ethnic wear.  But have you ever thought of pairing western outfits with your traditional jewellery? Wearing jewellery has moved from just adding glitter to your outfit; today it is more to do with making a statement and stepping up your style quotient. At first, you might think that how can one wear gold jewellery with western outfits but then, coming… Continue reading

Fall In Love With The Stars To Celebrate The Star Constellation

A constellation is a recognized pattern of stars in the night sky. The word is from the Latin constellacio, meaning a set of stars. There are 88 official constellations.  Many are very old. They’re a link between us and our ancestors, a projection of human imagination into the cosmos: ancient people looked at the stars and thought they saw mythical beings, beasts and cultural touchstones among the stars.  On the other hand, most asterisms are… Continue reading

Rose Gold Jewellery – The Trend That Just Won’t Go Away

  Rose gold jewellery has changed how a lot of people think about gold.  Rose gold offers a vintage vibe with minimalist jewellery that is typically found in more heavyset designs.  It’s an alluring new twist on yellow gold and fashionable women everywhere are adorning it. What sets it apart is the reddish-pinkish hue that comes from the copper mixed in with the pure gold.   ABOUT ROSE GOLD Rose gold rings are made up… Continue reading

6 Tips On How To Effectively Sell Jewelry Online

  If you’re thinking of selling jewelry online, but don’t know how to go about it, you should really consider reading some tips on how to effectively sell jewelry online. The Internet is a huge source for information, so you’ll want to make sure you read up on the different methods that are out there so you can determine which ones are right for your unique situation. To help you get started, take note of… Continue reading

Gold Investment Explained In Different Forms

“Gold is a chemical element with the symbol Au and an atomic number of 79.  Gold is a dense, soft, shiny metal and the most malleable and ductile metal known.” Gold is a comparatively dense, shiny, yellow metal.  As an element, gold is quite resistant to corrosion (by oxygen, but also many other chemicals). In ancient times the value of gold had already been discovered.  People took gold to make jewellery and currency.  It is… Continue reading

4 Reasons Why You Should Wear High-End Apparel And Nordgreen Watches To Your Wedding

Wearing high-end apparel and Nordgreen watches on your wedding day will help you exude elegance and class. Remember, it’s going to be a formal affair, so the bride and groom will be the highlight of this momentous occasion. Make the most out of looking luxurious for the event by wearing premium apparel.  However, you might be undecided about the idea of wearing premium apparel at your wedding. If so, continue reading to know the reasons… Continue reading

What to Look For When Buying Platinum Couple Rings

During the past years, people preferred investing in gold or diamond when they bought their jewellery pieces.  Whether for a ring or a heavy necklace, gold and diamond were the most preferred choices.  Because of it being an attractive yellow metal, gold is trendy for everybody and is passed down generations after generations. Today, while diamond and gold’s importance remains intact, people started to go for other precious metal jewellery like platinum.  This metal is… Continue reading

Ways to Keep Your Jewelry Organized in Luggage On A Trip

Packing for a trip can be stressful, and worrying about winding up with a tangle of necklaces, bracelets, and earrings in your luggage is often a major issue.  The key to picking jewellery for travel is choosing versatile pieces that will work with the clothing you plan to bring, so you don't overpack pieces that you don't wind up wearing.  Finding the right way to organize your jewellery so it doesn't get damaged or lost… Continue reading

How much gold can you keep at home as per income tax rules?

One of the oldest investment avenues is gold.  Buying yellow metal is considered as a prized investment due to excellent liquidity, intrinsic value, and ability to protect against inflation and currency devaluation.  Gold is also known as a safe haven as it gives high returns when economies and markets falter.  With a strong and sustained rally, gold is breaking records almost every day, creating high interest among investors.  Indians love gold and our country is… Continue reading

Planning For A Big Fat Wedding ? New Trends To Reshape Weddings In The Post-Pandemic World

Marriage ceremonies across India have been put on hold due to the coronavirus lockdown.  But some couples choose to swap their big fat weddings for small intimate affairs. Unfortunately, most wedding planners and others involved in the business of weddings are suffering.  Most couples have postponed their weddings, but a lot of them have cancelled outright, either choosing to hold a small ceremony at home or shifting the wedding to another town. In the wake… Continue reading

Monsoon Jewellery Trends For 2020

Pitter-patter raindrops! The rains are here and so is your increasing struggle to get dressed. Every woman wants to look her best without a lot of hassle.  What if a piece of jewellery could help to transform your entire outfit?  We all love monsoon for its refreshing experience.  Every rainy-day wash away the staleness and brings newness to life.  Like every season, this one too inspires you to look your best with trendy accessories. Go… Continue reading

Protect Yourself Against Corona — With Style

Fashion changes with every season, and every time, fashion experts slip their way into business out of nowhere. If there is a symbol of the current conditions and fear generated by the spreading pandemic, it is the surgical face mask. Photographs of people in masks illustrate, to their most, about how deadly the virus is, both in newspapers and social media. The time has come now where wearing a face mask has become as important… Continue reading

Art Meets Science -Corona Virus Pendant

Science is a constant source of wonder as it helps us better understand our world, our universe, and ourselves.  Without a passion for the field, the human race would not have gotten very far—so why not celebrate the Earth, Moon, and beyond?  Creative science jewelry offers a subtle and stylish way to do just that. Although space is an overwhelmingly popular subject, there’s plenty of accessories that pay homage to chemistry and biology, too.  … Continue reading

Jewellery Trends Acceptable For Modern Men To Wear

Women have been exploring jewelry accessories for centuries.  It’s time that men started embracing rings and wristlets too.  Just get familiar with your options and don’t shy away from the possibilities.  Over the centuries, men have worn amulets, earrings, headdresses, necklaces, body piercings, rings, bangles, brooches and medallions.  In short, if it was shiny, there was a man willing to hang it off one extremity or another. But in more recent civilisations, male jewellery became… Continue reading

Smart Jewelry that Combines Technology and Fashion

Smartwatches and fitness trackers have become incredibly popular over the last few years, but these aren’t the only wearable gadgets available.  Smart jewelry comes in many forms nowadays and in this guide, we will be looking at the best products that this space has to offer.  Smart jewelry is blurring the lines between form and function, allowing you to make use of the features found on fitness trackers without worrying about how well the device… Continue reading

Iconic Jewellery Pieces Of The Bollywood Celebs From The Movies

Indians are obsessed with two things – Bollywood and Cricket.  The Indian obsession with Bollywood films and film stars is unmatchable. Film stars like Amitabh Bachchan and Shahrukh Khan are considered next to God in the Indian subcontinent. The fashion space in India is greatly influenced by ‘Bollywood style’ especially Bollywood Jewelry. Think of the infamous Mumtaz style saree that became a rage in 1965 when ace actress Mumtaz wore it in ‘Ram Aur Shyam’… Continue reading

THE TIMELESS SHIMMERY INTERCHANGEABLE SILVER RAKHI 2020

The bonding between a brother and a sister is simply unique and is beyond description in words.  The relationship between siblings is extraordinary and is given importance in every part of the world. However, when it comes to India, the relationship becomes all the more important as there is a festival called "Raksha Bandhan" dedicated to sibling love. This is a special Hindu festival which is celebrated in India and countries like Nepal to symbolize… Continue reading

Tips For Buying Vintage Jewellery

  Do you know what would go perfectly with that dress you have prepared to wear for the upcoming event? A gorgeous vintage necklace. It would really make you stand out from the crowd and get noticed, for all the right reasons. If you don’t like standing out, you can go for a more subtle piece of vintage jewellery which will accentuate your outfit and make you feel beautiful. You are now thinking of buying… Continue reading

A Quick Look On The Queen Brooches And Creative Ways To Look Cool On Wearing A Brooch

  Brooches are an excellent way to accessorise yourself and to add that final touch that will complete your look.  A brooch is like a magic touch from a fairy godmother, it either can make you look stylish or foolish.  Make it too large, and people won't notice your face, make it too small and people won't notice any difference if they don't have one.  Put a heavy brooch on a thin dress and you're… Continue reading

Keep Your Proposal A Surprise With The Hidden Love Proposal Pendant

  Wedding proposal ideas are elaborate plans that have been prepared for months or even years and are designed to surprise, delight and shock the bride-to-be.  Others are touching, simple and speak straight from the heart. No matter how they are done, the best wedding proposals are sure to touch your heart and bring a tear to your eye. The moment you ask someone (or someone asks you) to spend the rest of your life… Continue reading

Wedding Ring Photography Ideas To Have In Your Album

Getting incredible wedding ring photos time after time can take a toll.  Finding the right background, lighting, and settings for the wedding rings is just as stressful as planning the perfect shot for your couple. When it comes to showing off that bling, we know a thing or two about doing it right!  One of the first photos we make sure to always capture on your wedding day is a photo that shows off your… Continue reading

Wedding Quotes For The Newly Weds

  Ah, weddings – the joyous, official ceremony for two individuals deeply in love with each other.   You’ll need some funny marriage advice too to make everyone laugh! Like the vow says, ‘in sickness and in health, till death do us part’.   Well, at least a short part of it says that anyway. Here’s what you can expect at weddings – wedding vows, wedding toasts (not bread!), good food and some light partying. … Continue reading

Quick Guide To Groom Your EyeBrows At Home

Where to give you ideas for your eye makeup, lip color, and hairstyle. The same can't be said when it comes to your eyebrows.  Though the hairs above your eyes are trending in the beauty world as of late, it can still be hard to track down the guidance you need. And whilile it's rarely easy to settle on your beauty look, there's a great deal of inspiration out the grooming your brows isn't as… Continue reading

Planning Creative ways to remind ur friend to save the Wedding date For 2020

Is your left hand suddenly much heavier with that huge rock glittering on your finger? Congratulations, you’re engaged! Once you’ve booked a wedding venue, it’s time to start thinking about saving the dates. Your friends and guests can mark their calendars and begin making travel plans to attend your celebration.  Save-the-dates are typically sent out nine months before the wedding, and wedding invitations are sent out two months prior.  A 'save the date' is a… Continue reading

Unusual Ways in Jewelry Packaging with Small Budget

  For jewelry makers, the packaging is often as notable as the contents. This can be a challenge for self-employed designers and creatives, for whom jewelry making is often a labor of love.  Fortunately, there are plenty of creative solutions for budget-bound makers and designers. Here are some unique jewelry packaging considerations for those with a small budget   Branded Drawstring Bag Drawstring bags are often overlooked as a fantastic jewelry packaging option. The soft… Continue reading

Must-Have South Indian Bridal Jewellery For A South Indian Bride

Indian weddings mean glitter and shine.  From grand decorations to rich, vibrant coloured dresses, the Indian weddings give out a celebratory vibe. And why not, after all, you only get one chance to experience the most awaited day of your life. Be it in the reel or real life, in the case of South Indian weddings, the rich decoration isn’t the only thing that comes to our minds. Sure, the decorations are beautiful and necessary,… Continue reading

Post Corona Beauty Tips For The Bride

So you have finally found the man of your dreams who is crazy enough to come riding down to your doorstep and swipe you right off-your feet!  Weddings can be crazy, wild, glamorous, simple, elegant, traditional in between all the wedding planning and organizing.  But one aspect remains unchanged in every case; a nervous-to-the-bits Bride, a long hectic day ahead and the pressure to look beautiful no matter how much your new bridal heels are… Continue reading

How To Gift Your Friends For Wedding , Post Corona

The coronavirus pandemic has caused many to cancel their weddings, birthdays, and anniversaries as the world is increasingly being told to stay inside and maintain social distancing. But people have gotten creative. While wedding season might currently be on hold, your time staying at home could be wisely used to shop online and plan a wedding gift.  Spend some time landing on the perfect gift for couples you love whose weddings might be postponed.  But… Continue reading

New Age Wedding Ideas – Corona Could Change Your Wedding Culture

Love is the meat on the bones of our marriage vows.  Love is what prompted us to believe that this impossible, maddening, exhilarating sacrament of intimacy could work.  Love inspires all those songs: all you need, makes the world go ’round, a many-splendored thing, a battlefield, made for you and me, etc.  But romantic love is only the beginning.  The coronavirus outbreak has disrupted life for millions of people around the world, and weddings have… Continue reading

Magic Of Mangalsutra

The term Mangalsutra is a combination of two words mangal and sutra. The word mangal means auspicious and sutra means thread – together mangalsutra means an auspicious thread uniting the souls.  The groom ties the auspicious thread around the bride’s neck on the day of their holy nuptial as significant that their relationship would be as auspicious as the thread. The beauty of the ritual cannot be defined in words so we have come up… Continue reading

Best 10 Makeup Artists in Coimbatore!

Are you a bride-to-be? We understand your anxiety and all the pressure you have go through before your wedding most importantly, the pressure of looking the best. It’s just too much to handle. And that’s exactly what inspired us to write this post. If you happen to live in Coimbatore, Chennai you’re going to thank us by the end of this post. Because, in this article, we present to you the top-rated and best makeup… Continue reading

Unique Gifts and Return-Gift Ideas for 60th Birthday – Shastipoorthi Gifts!

Are you hosting a 60th birthday party for your mom or dad? Or maybe attending a 60th birthday party? With all the planning and preparation that goes into birthday parties, people often forget about the gift till the last minute. Whether you are throwing the party or attending one, either way, you need to think of a unique and special gift idea that will warm the recipient’s heart. With the endless gifting options that are… Continue reading

Spread The Love With The Coronavirus Inspired Jewelry And Tattoos

Can a silver coronavirus-shaped pendant act as a “talisman” and keep its wearer safe from the deadly pandemic?   When the first microscopic images of the coronavirus emerged a few months ago, Dr Vorobev, a jewellery firm based in Kostroma, Moscow, thought the intricately-shaped virus could become a good addition to its collection.  A small Russian jewellery company specialising in science and medicine-themed ornaments has launched a coronavirus-shaped pendant, a move that has drawn accusations of… Continue reading

Meet Ms. Jelia – India’s First AI Based Digital Jewelry Assistant.

A Brief History of AI Printing Press was a disruptive innovation. It changed how knowledge was shared amongst people.  Henry Ford introduced Assembly Line to manufacture cars, he reduced the time taken from 12 hours to make a single car to less than 2 hours.  This was such a huge transformation that helped him cater to the Car demand at that time. Likewise, Internet: which obviously needs no introduction, has made the World, Flat.  The… Continue reading

Guide To Clean And Sanitize Your Jewelery

  While we wash our hands, our face, our clothes, we often forget to clean our jewels. Daily-wear accessories can be a hidden place for germs and also be a carrier for the virus that has the world bowing down to it.  Whether you're washing your hands or taking a bath, make sure you clean your jewellery as well. And, now that we are being extra cautious of protecting ourselves against the deadly Coronavirus, we… Continue reading

Should I Stop Wearing Gold/Diamond Rings?

When did I last wash my hands?  Is it time to wash my hands again?  Am I washing my hands for long enough? Am I using the right kind of soap? As we’re (hopefully) spending more time in front of the sink, there are a couple of things to consider beyond just maintaining good hygiene.   Washing hands is an essential habit to stop the spread of germs during the coronavirus outbreak, but the rings… Continue reading




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Should I Stop Wearing Gold/Diamond Rings?
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