AuGrav Opens It’s First Experience Store December 5, 2022 – Posted in: Blog

It is not unexpected to see how the jewellery market is changing from a mass-production approach to a personalised one. The market is overrun with initial pendants, signet rings, zodiac jewellery, personalized couple rings, bracelets, engraved jewellery and so on.. and demand for custom jewellery is rising exponentially. Although it can seem like a recent trend, personalised jewellery has been a favourite for a very long time.

As a result, it is not surprising that the market for personalised jewellery has grown recently. Customers are searching for something exceptional and beautiful these days since personalised jewellery can help wearers feel more connected to themselves. Customers demand exceptional pieces of jewellery that combine all of their unique preferences, such as metal colour (yellow, white, and rose gold), diamond quality, significant engraving, etc. Custom jewellery is growing in popularity as a result.


An additional fashion trend in jewellery with historical roots is initial pendants and signet rings. Famous nobility like Princess Diana and Anne Boleyn frequently wore initial necklaces. In a similar vein, signet rings—which during that time replaced signatures—became a status symbol among the wealthy classes. Many contemporary women adore wearing these rings since they may be very personalised and exude a sense of power and authority.


The process of finding, designing, and assembling priceless gems, diamonds, and precious metals to make magnificent pieces of jewellery requires a great deal of manual labour. Thus, investing in personalised jewellery makes sense. Customers favour custom-made jewellery for a number of reasons, regardless of price.

Emotional Dimension

There is more to jewellery than just a fashion statement. It is a considerable financial and emotional investment for the majority of people. People frequently associate their jewellery with their favourite experiences. A dragonfly pendant would appear to an observer as just another piece of jewellery if worn by a person. It may, however, serve as a remembrance of a happy moment from their youth for the user. Customers can highlight their unique features and share their personal stories through custom-designed jewellery.


Buyers may now choose a piece or modify it to suit their preferences and needs, personalised jewellery is distinctive. Customers can receive jewellery that matches their style and personality by customising it. Thus, the jewellery industry uses different levels of customisation choices, which include the following, to satisfy consumers’ growing desire for personalization.

Augrav Experience Store

Actualize Your Concept

Your jewellery designer will get started by determining your requirements and acquiring materials that are pertinent to your project. To assist you to imagine your finished product, they will then develop your idea and communicate with you using photographs, computer-generated renderings, and other design tools.

Choice Of Metal

The most popular metal for jewellery items like rings, earrings, necklaces, etc. is gold. Therefore, choose the appropriate gold colour for your new bespoke jewellery is just as important as picking the jewelry’s style. The colour of the gold can significantly influence the overall aesthetic appeal of the jewellery item. Jewelers, therefore, offer the choice of selecting the preferred gold colour, which might be white, rose, or yellow.

Bespoke engraving

 Customers engrave their custom jewellery to express themselves, whether it’s a relevant date or phrase, a word, their name, or a meaningful message. Custom jewellery with thoughtful inscriptions gives the wearer greater power because the piece has a significant meaning for them. Since it is off the shelf and shows the thought and effort put into it, jewellery with engravings made specifically for the recipient is the kindest gift. Indian jewellery design is gradually moving away from ready-to-wear jewellery that “fits all” toward more personalised jewellery.

 Across the nation, people’s desire to own unique or unusual items is growing. Although there are numerous jewellery design options available in this industry, every buyer wants a distinctive jewellery design, which is why personalization is crucial. With customization, consumers can choose the jewellery they want without compromising


People’s desire to convey their individuality, worldview, and morals through the jewellery they wear is becoming more and more apparent. Jewelry customization enables individuals to create something wholly original, one-of-a-kind, and artistically expressive.

Consumers are expecting specialised goods, including jewellery, as the entire shopping experience becomes more personalised as a result of technological advancements. Given the advancements made over time, it is safe to conclude that this trend will undoubtedly persist for many years to come.

At AuGrav, designers and craftsmen transform the finished product into a work of art. A consultation with one of our jewellery experts will enable you to get a better sense of the knowledge, level of insight, and attention to detail we put into developing your statement piece to represent many qualities of the wearer. We are really motivated and satisfied by the prospect of bringing a special touch of nostalgia to your special day and creating something that will last a lifetime after the big celebration.

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